I’m ready to lift the curtain a little on something I’ve been working on. A couple of summers ago I began to notice there was a certain subculture that was starting to work its way in to the mainstream. As time went by it just seemed to get more popular, especially on all the online outlets I had traditionally read for other stuff like movie and pop culture news.
It’s known as Cosplay, and in simplest terms it’s the act of dressing up as your favorite character from movies, gaming, comics, etc, and going to conventions. But there’s so much more that most people don’t see, like the considerable time and money people spend on making their costumes, and sharing that process in small groups on Facebook and other networks. As someone whose job the last several years has involved building communities around content, these are truly some of the most passionate people I’ve ever seen. They define what’s become known as the “maker movement.” And while that term has become pretty buzzy of late, this community is the real deal.
So several months ago I decided to start a company that would focus on this amazing culture. And about two months ago I put my money where my mouth was, and hired a design team to help me craft the first offering, a mobile app that we hope will bring the cosplay community together, to share their process from making costumes and props, all the way to the big debut at a convention or anywhere else.
We’re only a few days away from completing our initial design phase, which will culminate in some awesome mockups that will be used for our fundraising efforts. It’s going to be a busy summer, but I’m incredibly excited.
Today we debuted our official branding, which went through a million different iterations, but we got it right.
There’s a lot more happening in the coming weeks and months, so if you’re interested in coming on the journey, join us at the Cosplace Facebook page.
A huge thanks to Tater Tot Designs for the great collaboration so far, and to the great Saul Colt for helping me steer this ship so far with his sage advice and inappropriate humor.